With so many evolving hair, skin, and makeup tips and tricks to try (here’s looking at you, TikTok), the lingering effects of the pandemic have fueled a trend in beauty purchases. We’ve put together a list of the top beauty products that sold out fast in 2023 and will continue to sell out in 2024.
From expert-backed skincare essentials, to new holy-grail hair care picks (and everything in between) here are 15 beauty & wellness products that are well worth getting your hands on to pamper and give yourself the care you deserve.
There’s also discounts that are automatically applied when you click the links in the article.
Here’s the 15 must-have gems according to beauty experts in the know that we recommend making room in your collection for 2024 and 3 that you should stay far away from.
All products featured are proudly shipped from the USA. None of these products are tested on animals - they are cruelty free.
1. Illumi Gua - Rechargeable Skincare Tool – “The Best Microcurrent Device I’ve Ever Used”
Illumi Gua is a rechargeable skincare tool that combines 5 powerful dermatological technologies together for the first time. Featured in Forbes, People, RealSimple, Yahoo, Well + Good, and more, the Illumi Gua uses innovative red light therapy and has thousands of happy customers (check out some of the reviews on their website here). It uses microcurrent, red light therapy, therapeutic warmth, and facial massage to make your skin look better than ever!
The microcurrent wand function targets your muscles hitting those deeper layers of skin to nurture healthier skin that resists the signs of aging. Next, the Illumi Gua light therapy function uses LED red lights to rejuvenate skin and bring more life to it, gradually erasing fine lines, wrinkles, blemishes and breakouts. The therapeutic warmth function gives your face that warm and fuzzy feeling which increases blood flow and opens up your pores. Lastly, the facial massage feature is just that… A nice massage that leaves your skin feeling reinvigorated.
Bring it with you wherever you go and start seeing an immediate improvement in the look of your skin. I personally use this for at least 5 minutes a day on my forehead, cheeks and jaw. I love just winding down at night with the therapeutic warmth feature and facial massage feature. This has become my go-to skincare tool for all occasions!
2. Pluxy – Say Goodbye To Peach Fuzz and Facial Hair Once And For All
Dealing with peach fuzz (or in my case whiskers) is a real pain in the you know what. At first I’d use tweezers to try and pluck out all the tiny hairs that were growing, but that became painful and left red, irritated spots on my skin. It was not only uncomfortable but also embarrassing. Every glance in the mirror was a reminder of the relentless battle against unwanted facial hair.
That’s when I discovered Pluxy - a game changer in facial hair removal. This innovative solution is designed for precision, offering a pain-free experience while effectively removing even the finest hairs. No more redness, no more irritation; just smooth, clear skin that radiates confidence.
3. Contours RX – Get Rid of Droopy Eyelids & Make Your Eyes Look Ten Years Younger
If you have saggy, droopy, tired eyes and are looking for a natural alternative to give you that oomph, you need to try Contours Rx’s LIDS BY DESIGN. This is the safest, easiest way to achieve lifted, bold eyes.
If you’ve never tried (or heard of) correcting strips for your eyes, the purpose is for them to redefine and recontour your eyelids. They are easily applied to your eyelids and create a beautiful, natural crease, for bigger, bolder eyes.
These corrective eye strips can be worn everyday and come in different widths so you can recontour your eyelids for your ideal look.
We’ve included the link below for anyone looking to try this beauty product. Contours RX has sold out repeatedly on QVC.
4. Earth Toner Bar - Turn Back The Clock On Gray Hair Naturally With This
If you’re looking for a natural way to wash your hair and restore its original color, you might want to check out the Earth Toner Bar. This shampoo bar is made with organic ingredients like coconut oil, shea butter, aloe vera, and essential oils that nourish your hair and scalp. But the best part is that it also contains a special blend of herbs and minerals that gradually reverse the graying process and bring back your natural hair color.
The Earth Toner Bar works by gently depositing pigment into your hair shafts, without using any harsh chemicals or dyes. It also balances the pH level of your scalp, which helps prevent dryness, itchiness, and dandruff. The result is soft, shiny, and healthy hair that looks younger and more vibrant.
One of the reviews said: “I’ve been using this shampoo bar for about two months now and I love it. My hair feels so clean and soft, and I’ve noticed that my gray hairs are fading away. I used to dye my hair every month, but now I don’t need to. This shampoo bar saves me time, money, and hassle. Plus, it smells amazing!”
5. Collagen PM – Clinically Proven Drink For Deep Beauty Sleep That Reverses Aging (Free Samples Available)
We’ve all heard it, getting a good sleep is the key to beauty. But in today’s hectic world, getting enough quality sleep can be a challenge. That’s why you need Collagen PM, the delicious hot cocoa that helps you fall asleep faster, stay asleep longer, and wake up feeling refreshed.
Collagen PM is a natural sleep supplement that contains a blend of ingredients that work together to support your body’s natural sleep cycle. It contains melatonin, the hormone that regulates your circadian rhythm; Collagen, a protein that helps rejuvenate your skin, bones and joints; and magnesium, the nutrient that enhances your mood and deep relaxation in your muscles. It also has L-theanine, and other nutrients that nourish your skin, brain, and immune system.
With Collagen PM, you can enjoy a cozy cup of hot cocoa or honey chamomille tea before bed and drift off into a deep, restorative sleep. You’ll wake up feeling rejuvenated, with skin that glows. You’ll also notice improvements in your memory, energy, mood, and overall wellness.
It comes in a variety of flavors and right now they are offering free samples (you just have to pay $5.95 for shipping, there are NO Rebills!). It’s easy to use, just mix a scoop with hot water or milk and sip 15-30 minutes before bedtime.
Don’t let poor sleep ruin your beauty and health. Try Collagen PM today and see the difference for yourself. You’ll be amazed by how much younger and more beautiful you’ll look.
6. No B.S. Vitamin C+E Serum - Get Luminous Skin With Award-Winning "Best Serum For Mature Skin"
Vitamin C has been the hottest ingredient in the skincare industry with its reputation as the ultimate threat against aging skin. It has the power to fade dark spots, plump skin reducing lines and wrinkles, shrink pores, brighten skin, smooth texture, AND protect against environmental damage that causes premature aging.
But what most people aren’t aware of is the true benefits that come from vitamin C is in its purest form, L-ascorbic acid. However, this pure form is also notorious for being unstable, losing its potency immediately as soon as it is exposed to light or air. Many competitor products on the market contain various other forms of vitamin C that are slightly more stable, but nowhere near as effective.
That’s what makes No B.S. Vitamin C+ E Serum stand out – a cosmetic chemist who has spent over 20 years developing some of the best-selling products for brands such as Clinique, L’Oreal, Revlon, and Avon developed her own skincare line after discovering the biggest breakthrough in decades. She cracked the code and developed a patented delivery system that encapsulates the pure molecule that will only activate when rubbed onto the skin. This ensures maximum potency and efficacy with every use, resulting in fast, visible results (just 2 weeks – half the time as the leading competitors!).
It’s no wonder beauty experts have been raving about this award-winning serum including “Best Serum for Mature Skin” by Women’s Health Magazine, Best Skincare Awards 2021. You can find this one-of-a-kind serum at retailers such as Neiman Marcus, Saks Fifth Avenue, and Nordstrom, but order directly from their website below for huge discounts!
7. Fièra Luxury Concealer – The Best Kept Secret Of Celebrities
You ever wonder how all those celebrities over 50 age so well? Is it just that they eat healthier since they have private chefs at their beck and call? Is it that they’re all getting cosmetic surgery done? Well I don’t doubt that a lot of them do get cosmetic surgery, that’s definitely true. But many of them use luxury products at home that a lot of us could also benefit from. For instance, the best selling Fièra Luxury Concealer is one such product that a lot of Hollywood celebrities over the age of 50 use daily.
It’s the only “mature” skin concealer of its kind that gives you all day coverage and won’t settle into fine lines. But it also works to improve your skin over time because it contains some key ingredients like Vitamin E, Haloxyl (to remove dark bags) and Vitamin C. Most concealers wear off very quickly, this concealer is fantastic because it covers extremely well while also caring for your skin!
8. Keranique Hair Growth System – Regrow Thick Beautiful Hair!
If you’re starting to notice your hair isn’t full and bouncy like it was in your 20’s, this is your saving-grace. This high tech hair growth system called Keranique is the most successful one out there and has been reviewed by thousands of women. It was created by a female doctor specifically for women who are noticing their hair is getting thinner, weaker or are even starting to notice patchiness and balding. We recommend it for anyone wanting thicker, healthier, longer locks because it is clinically proven to work. Your hair will look & act like it’s 20 again.
9. G-Plans – Lose The Extra Belly Fat in 2024 With Prescription Weight Loss Medications

By now you’ve probably heard all the rage about prescription weight loss medications like Ozempic – celebrities have been using it for years to drop pounds fast… What if you could get your hands on these powerful new weight loss medications?
Well, now you can, thanks to G-Plans, the online nutrition program that offers access to Ozempic and other prescription weight loss medications, along with personalized diet plans and telehealth coaching. All you need to do is take a short quiz to get pre-approved, and then you can get your meds delivered or picked up at your local pharmacy.
G-Plans is not just about medication, though. It’s also about nutrition and lifestyle. With G-Plans, you get a fully personalized meal program that works hand-in-hand with your prescribed weight loss medication to lose 15% body weight or more. You also get 1:1 dietician telehealth coaching to support you along the way.
G-Plans is the most powerful weight loss program available, and it starts at just $99/mo - no insurance needed. If you’re ready to lose the extra belly fat in 2024, take the quiz now and join thousands of others who have transformed their health and happiness with G-Plans.
10. NativePath GrassFed Collagen Peptides – Beauty & Wellness Mavens Swear By It
Now, you likely already know that many health experts consider collagen the closest thing on earth to a real “fountain of youth” — especially in terms of helping your skin, hair, joints, and gut health. And it’s really no surprise collagen is so key to anti-aging, because collagen actually makes up 75% of your skin.
It makes up 70% to 80% of your ligaments, tendons, and joints, and 90% of our bones, nails and hair. Here’s THE BIG PROBLEM, though…
By the time people hit “middle age,” their bodies typically produce less than half the collagen they did in youth – and they increasingly produce less with each passing year.
The good news? You can escalate the collagen in your body again by consuming it. That’s why NativePath Collagen is becoming a hit product with beauty mavens. . It’s dairy, gluten, and GMO-Free, plus tasteless so you can mix it into your favorite beverages. If increased energy, reduced cravings, stronger hair, nails, teeth and clear glowing skin are important to you then give this a try.
11. Miracle Sheets – Self Cleaning & Cooling Anti-Bacterial Bedsheets
We all know that sleep has so much to do with our beauty. After all, that’s why they call it “beauty sleep”. So maybe these new sheets can help. There’s nothing more aggravating than trying to sleep but being too hot. It’s time to get yourself some cooling anti-bacterial bedsheets. The Miracle Sheets are by far the best cooling sheets on the market right now. Most people get tired of having to constantly wash their sheets only to find they get dirty quickly again… I’m one of those people that was fed up with all the work. So when I tried Miracle Sheets I knew I’d never go back to the old ones again. Many of the high end luxury hotels have already made the switch to these.
Miracle sheets are made with an advanced all-natural silver infused cotton fabric that fights 99% of bacteria. But not only that, they are self-cleaning and cooling so you’ll get the best sleep of your life!
Try these out, they offer a 30-day money back guarantee so if you don’t like them send them back for a full refund.
12. Snow – Get Noticeably Whiter Teeth Fast
By now you’ve probably spotted pics of celebs on social media sporting Snow’s signature glowing blue mouth piece. After all, Snow has become the #1 most wished-for brand last year!
Snow is cheaper than dentists, easier than strips, and you can use it at home. They invented a proprietary LED-activated whitening system that removes deep wine, soda, coffee and smoking stains.
With a 99% satisfaction rating, Snow now has over 500,000 happy customers worldwide (I’m one of them). I bought one of their wireless systems and love it!
Give the gift of a whiter, more confident smile. (Or treat yourself to Snow while it’s on sale!)
13. Akemi Glow – Spa Quality LED Treatment At Home For Flawless Looking Skin
This mask might look a bit crazy and you’re going to get some looks if you wear it outside the house but it truly can deliver powerful skin care results. The Akemi Glow uses 3 different LED light therapy modes which makes it an all in one skincare device. Just set the mask to the specific treatment mode you’re looking for and let it work its magic. This is like going to the dermatologist for skin treatments from the comfort of your home. It can be pretty pricey though but in my opinion it’s worth it as you know you’re getting to use something that really works and has science backing it up (it’s also registered with the FDA).
It takes just 30 minutes to fully charge and can be taken with you wherever you go. Make sure you use the built in eye protection as well – you should always be using eye protection with any LED light therapy mask. They guarantee results if you use it for at least 10 minutes daily and it comes with a 30 day money back guarantee.
14. Hydration Repair Honey Salve – Relieves Stubborn Dry Skin
Hydration Repair Honey Salve by Blossom Essentials is quite possibly the most effective skin hydration balm you’ve never heard of - until now. It can give you long lasting relief from Psoriasis, Eczema, Rosacea, Dermatitis, Razor Burn, Chafing and Dry & Cracked Skin. It's been dermatologist tested, sensitivity tested and it's 100% steroid free - which makes it ideal for anyone suffering from almost any skin condition.
This hydration repair honey salve pulls water into the top layer of your skin where it retains and preserves the moisture for an intense, long lasting hydration and it's key ingredient is Organic Manuka Honey!
15. Onsem & Bloom Shower Steamers - Turn Your Shower Into A Spa Experience With These Shower Steamers
Looking for a way to calm down & relax without taking a time consuming bath? Check out these Shower Steamers from Onsem & Bloom. They basically took the concept of bath bombs and created their own natural & organic ingredient formula packed into shower tablets. This creates a whole new enhanced aromatherapeutic shower experience.
Unlike bath bombs, which require a tub of water to dissolve, these shower tablets work with the steam and heat of your shower to release their soothing scents. You can choose from different aromas, such as eucalyptus, citrus, and grapefruit, to suit your mood and preferences. Each aroma has its own benefits, such as clearing congestion, uplifting your spirits, or invigorating your senses. You can also mix and match different tablets to create your own custom blend.
They are vegan and cruelty-free, and they do not contain any harsh chemicals or synthetic fragrances. They are gentle on your skin and the environment, and they leave no residue behind. Plus, they come in a beautiful and eco-friendly packaging that makes them a perfect gift for yourself or your loved ones.
16. Beverly Hills Lift & Firm – Loose Jowls? Do This Every Day
As we get older, sagging skin can seem like an inevitable fact of life. But one doctor claims it doesn’t have to be that way.
According to Dr. John Layke — the world-renowned beauty expert — droopy skin is one of the biggest signs of aging, especially around our faces, jawlines, and necks.
However, Dr. Layke says this is a problem we can finally solve at home, thanks to a new, do-it-yourself technique.
This technique is becoming increasingly popular among Hollywood stars, who lose their jobs if they don’t look their best. But you don’t have to be a celebrity to enjoy youthful, firm-looking skin with this method.
In fact, thousands of women up and down the country have already reported looking years younger after trying this for themselves. And news of this is catching the attention of the media.
So now — for the first time ever — Dr. Layke has created a short video where he explains this method from beginning to end (complete with instructions), so anyone can try it for themselves at home.
The video has since gone viral and been shared all over the internet.
So far, the reviews have been positive. One viewer commented: “This is amazing. I’m getting compliments from friends, co-workers, and even strangers! Every woman deserves to feel beautiful.”
17. Hair Stila – Don’t Buy A $500 Dyson Hair Dryer Before Trying This
So many women are rushing to shell out $500+ for a Dyson hair dryer. That’s a seriously hefty payment. So it’s no wonder this new less expensive hair dryer that promises the same result as a Dyson is flying off shelves. Hair Stila is the new all-in-one styler that can dry and style your hair simultaneously without damaging it!
Hair Stila comes with 5 detachable brush heads that are easy to use and switch out. That way, you can easily dry and style your hair and get it to look like you just got out of the salon.
The best part is that it won’t damage your hair with heat. It uses negative ion technology to allow your hair to dry without excessive heat that causes damage.
18. Derma Micro Tone - Mini Facelift At Home
Forget spending a fortune on a facelift or other invasive procedures when you can get this $49 device called the Derma Micro Tone device. This innovative gadget uses microcurrent technology to stimulate your facial muscles, boost collagen production, and reduce the appearance of wrinkles and sagging skin. It’s like having a mini facelift at home!
The Derma Micro Tone device is easy to use, painless, and safe for all skin types. It comes with a conductive gel that enhances the microcurrent effect and hydrates your skin. You can use it on your forehead, cheeks, jawline, neck, and even around your eyes and lips. Just follow the simple instructions and glide the device over your face for 10 minutes a day, three times a week, and you’ll see amazing results in as little as four weeks.
Don’t just take our word for it. The Derma Micro Tone device has received rave reviews from customers and experts alike. It has been featured on Women’s Health, Cosmopolitan, and RealSelf, where it has a 4.5-star rating. One happy user wrote: “I love this device! It has made a huge difference in my skin. It looks smoother, tighter, and more radiant. I get compliments all the time on how young I look.”
Now here are 3 ‘trending’ beauty products you need to stay away from.
1. Charcoal Black Mask
We know that everyone has been rushing to try these Charcoal Black Masks but here’s the thing. Not only do these black peel-off masks not actually do what they say on the packet, they also have the potential to damage your skin. We spoke to Andy Millward, facialist, aesthetician, and member of the British Association of Beauty Therapy and Cosmetology to find out if these masks are worth the pain of ripping off all the tiny hairs on your face, and he warned us of just how much damage they could be doing. ‘They effectively act like glue binding to the cells on the skin’s surface as well as any vellus hair,’ Andy said. So stay away from this fad.
2. Eyelid Trainer (yes, this is a real thing.)
Now this one’s just plain hilarious. This product was made by Japanese beauty enthusiasts to help women with “monolids” get a double-fold shape to their eyelids. All you have to do is wear this super weird glasses-type, horror-movie contraption every day and boom, you have prettier eyelids?? (And we thought waist trainers were ridiculous…) *shudder*
3. Brow Stamp
Eyebrows are hard enough to perfect when you’re armed with pencils, gels, pomades and powders – let alone when you have to hope for the best and stamp them straight onto your face. This brow stamp kit is trending on social media but Beauty gurus are saying this product is a bust because the powder slowly comes off, the formula is chalky, and you can never quite get the brows to line up in the right place.
(byeeeee!)
So there you have it! The best and worst beauty products for us women over 30! We hope this helped you navigate your way through the thousands of products out there and get gorgeous results!